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You have already flagged this document. Thank you, for helping us keep this platform clean. Surname 3 Business strategy currently in use In order to sustain relevance in the market, Genentech does not only make use of partnerships with relevant organizations and Research Institutes abut also diversify their products. Even though cancer products have been the main source of sales for the company, the fear of government intervention has pushed the biotechnology giant to diversifying their production to consider diversifying their production to accommodate two therapeutic areas of neuroscience and Infectious diseases.
This strategy would ensure that the company remains relevant in the market irrespective of the expected government policy on cancer products. The strategy would also aid in increasing revenue generation. Furthermore, the business was also keen to remain in line with the trending business models that come with the biotechnology. The emergence of biotechnology come with it new business models that enabled commercialization of intellectual property that is scientific in nature.
The model is entirely based in three major components which are market for knowhow, public equity and venture capital markets and the development of new technologies. However, the business model also has some short comings.
While the research institutes and universities are on the frontline in the discovery of biotechnological breakthroughs, the institutions do not have the knowledge and the resources that are required to bring the technological breakthroughs to the market.
The researchers therefore have to partner with private equity and venture capital to propel the commercialization of the new technology. With this kind of partnership, it is now easy for the new ventures that have ready supply of financial capital to provide the badly needed support for the research and development.
The other strategies that become common in the attempts to promote the biotech products were partnerships between the biotech firms and the pharmaceutical firms. The pharmaceutical firms are keen to acquire biotech partners with an aim of bringing their new.
Surname 4 product pipelines backed by their innovative capabilities not jut closer but within the house. It is for this reason that Roche merged with Genentech. It is feared that major mergers might lead to decline in the research and development as well as innovation in general.
Genentech had built a leading portfolio in the industry by the year when it led in the sales of oncology in the United States. Findings of fact Genentech adopted criteria that aided in moving the existing projects from discovery research to research and development. The criteria included critical medical need, scientific rationale adequate market protection, significant marketing opportunity and reasonable manufacturing economics. Marketing Genentech has not had a serious challenge in marketing their products.
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